On bright and sunny spring days, tourists are joyfully capturing photographs among the peach blossoms at Hunhe Wandu Park in Shenyang City, Liaoning Province. At the Shenyang Imperial Palace, numerous visitors are taking pictures amid the magnolia flowers. In Shenyang East Pagoda (Dongta) Park, cultural creative ice cream shaped like flowers is drawing consumers to line up for purchases.

This spring, the trend of “traveling amid the blooming season” has emerged as a popular phenomenon in the cultural tourism of Shenyang City, using flowers as a medium to develop a series of innovative consumption experiences.