Riding the wave of acclaim from the hit TV series The Swimsuit Saga, Xingcheng, a quaint city nestled in Northeast China’s Liaoning province, has emerged as a sought-after tourism hot spot, authorities reveal.

The 37-episode series, set against the backdrop of late 1970s to the 1990s, chronicles the journey of a Xingcheng local who strikes gold by venturing into the swimwear business alongside his wife. As the narrative unfolds, viewers witness the couple’s resilience in surmounting hurdles to elevate their venture into a premier enterprise, instrumental in propelling their hometown to the pinnacle as China’s swimwear production hub.

Filmed in Xingcheng from July to October 2021, the drama’s picturesque coastal scenes were captured at a revamped site on the local beach spanning over 10,000 square meters, as shared by Chai Jingjie, the chief producer.

Zhu Wenbiao, deputy head of the Liaoning Provincial Radio and Television Administration, lauds the series for catapulting Xingcheng into the limelight, with iconic locales like the Jinxi Swimwear Factory and the Xingcheng Ancient Wall drawing throngs of tourists keen on capturing memorable snapshots.