The Northeast City Football League (NCFL) is about to kick off, and Shenyang, as one of the host cities for the grand event, will witness an unprecedented surge in “football+cultural tourism” enthusiasm. As an important platform showcasing the charm of Liaoning culture, and highlighting the profundity of the Liaohai culture, the Liaoning Provincial Museum is actively participating in this wave of enthusiasm. It will host a variety of cultural activities, and offer multiple event-related benefits, sincerely inviting tourists and citizens to visit the museum after watching the NCFL matches.

On May 23, the Liaoning Provincial Museum will open the picture exhibition “Ancient Games—A Thousand Years of Wisdom in Traditional Chinese Sports”. Traditional Chinese sports embody the Chinese people’s dual pursuit of physical strength and self-cultivation. Based on the images of ancient sports artifacts, this exhibition is divided into four parts: Sports and the Six Arts, Sports and Martial Arts, Sports and Health Preservation, and Sports and Entertainment. It is hoped that the striving spirit inherent in ancient Chinese sports will boost the strength of NCFL participants, and allow this sporting activity rooted in the modern city to receive profound nourishment from thousands of years of civilization.

The Liaoning Provincial Museum’s five permanent exhibition halls, “Ancient Liaoning”, and nine special exhibitions—including exhibitions on ancient Chinese epigraphs and inscriptions, ceramics of the Ming and Qing dynasties, jade objects of the Ming and Qing dynasties, Buddhist statues in ancient China, bronze mirrors in ancient China, currency in ancient China, ceramics of the Liao Dynasty, seals in ancient China, and Manchu folkways—are open to the public free of charge. These unique and richly detailed exhibitions showcase Liaoning’s profound history and culture, as well as the museum’s extensive collections. During the NCFL matches, the museum will also present special exhibitions such as “Where the Guardian Mountain Meets the Sea”, “Golden Voice and Jade Virtue”, and “China’s Smile”, inviting football fans from all over to visit the museum while enjoying the matches, and appreciate Liaoning’s profound history and culture while exploring the museum with the NCFL.

To serve football fans visiting Shenyang, promote the “ticket stub economy”, and boost cultural and museum consumption, visitors holding NCFL match tickets can enjoy various discounts at Liaoning Provincial Museum during the league. These include a 5% discount on cultural and creative products, a 10% discount at the visitors’ restaurant, and a 50% discount on tickets to the “Tang and Song Splendor” digital exhibition hall.