Inbound Tourism Boom Strains Supply of Foreign Language Guides in Shenyang
2025-02-20

Sui Yuwei, a senior English tour guide, has never been as busy as he is now.

In China’s northeastern city of Shenyang, a hub of history and culture in Liaoning Province, Sui, with 17 years of experience, maintains an unprecedented overloaded schedule with six guided tours every week, a 30 percent jump in tour requests, and jammed lectures to train new guides working in foreign languages.

China’s latest 240-hour visa-free transit policy has significantly boosted inbound tourism. In Shenyang alone, during this year’s Spring Festival holiday, the number of inbound tourism orders increased by 65 percent year on year, with the primary source countries being the Republic of Korea (ROK), Japan, and Singapore. Amid the booming trend of China Travel, multilingual guides like Sui have become a vital bridge for cultural exchange between China and the world.

“The visa-free policies and streamlined entry measures are making it easier for foreign tourists to explore China and immerse themselves in its culture. We are dedicated to sharing the depth and beauty of Chinese culture with them through our expertise and enthusiasm,” said Sui. 

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