Under the trend of deep integration of “cultural tourism +” in the era, a culture and museum creative market serves as an important force for revitalizing traditional Chinese culture. Since May this year, traversing the gentle misty drizzle of Suzhou, Jiangsu Province, and the realm of the graceful Song Dynasty Maritime Silk Road in Ningbo, Zhejiang Province, and partaking in a cultural linkage on the shore of the Taihu Lake in Wuxi, Jiangsu Province, Liaoning Provincial Museum, as one of the museum representatives that attend the events, has left a profound imprint on this cultural feast with its unique cultural and creative products, and will continue to fulfill the mission of cultural inheritance and innovation on a broader stage in this era.

Using Cultural and Creative Products as a Link to Broaden the Domain of Cultural Exchanges

Liaoning Provincial Museum incorporates certain elements of its collection of precious cultural relics, such as Jade Pig-Shaped Dragon, Pomegranate-Shaped Zun (a kind of ancient wine vessel), Auspicious Cranes painting and Court Ladies Adorning Their Hair with Flowers painting, into cultural and creative products such as plush pendants, tea cups, eggshell bags and refrigerator magnets. These creative products with Liaoning’s cultural characteristics and cultural elements from across China converged at the culture and museum creative market, where visitors from various regions of the country vividly felt the unique charm of Liaoning Provincial Museum through these products. This has greatly broadened the spreading range of Liaoning’s culture, and built a solid bridge for communication between Liaoning Provincial Museum and cultural and museum enthusiasts.

Innovation-Driven Products to Integrate Traditional Culture into Young People’s Lives

In the lively scene of the culture and museum creative market, young people are definitely the most active force. The cultural and creative products with both profound cultural deposits and trendy designs have captured the hearts of young people since they were released, such as the Flower Zun ceramic refrigerator magnet, the Gold Shimmering Headdress three-dimensional refrigerator magnet, and the Coiled Dragon-Patterned Wine Vessel plush pendant. Liaoning Provincial Museum’s cultural and creative products align with the consumption preferences of the younger generation, infusing ancient Chinese culture into the lives of young people in a fresh and lively manner, while also injecting youthful vitality into the inheritance of traditional Chinese culture.

Empowering the Development of Cultural and Museum Industries Through Exploration

Cultural and creative development and exchanges are the core of the revitalization and utilization of cultural heritage, and an inevitable path for museums to adapt to the development of the times, and achieve functional expansion and innovation. Liaoning Provincial Museum is now actively exploring the deep integration of cultural relics IP with contemporary aesthetics and cutting-edge technology, striving to create a Liaoning’s cultural brand that combines tradition and modernity, and to gradually build a virtuous cycle in cultural resource transformation, creative output, and public welfare improvement.