Liaoning is set to kick off a series of initiatives aimed at boosting tourism consumption across the entire province, with a special focus on achieving a good start through the promotion of spring tourism.

Liaoning is taking further steps to benefit its people and promote consumption by launching nearly 100 initiatives this spring. In 2023, the province plans to provide no less than 50 million yuan worth of tourism consumption coupons to benefit its people. Cultural tourism enterprises will be encouraged to offer discounts to promote consumption, while state-owned tourist attractions will be encouraged to offer limited-time exemptions or reduced entrance fees. Private tourist attractions will also be encouraged to offer concessions, including fee reductions and all-purpose consumption cards. The province supports and encourages the Tourism Union to unite and collaborate in joint promotions. To innovate consumption scenarios, Liaoning encourages national and provincial resorts, leisure blocks, nighttime cultural and tourism consumption clusters, and top A-class scenic spots to develop multi-element and multi-format nighttime consumption scenarios to create a cultural and tourism consumption atmosphere.

Liaoning is taking steps to boost tourism consumption throughout the province, with a particular focus on jumpstarting spring tourism consumption. In addition, the province is increasing the supply of tourism products and implementing a “one enterprise, one strategy, classified implementation” approach to assisting key investment projects across the province, city, and county (district) levels. To this end, Liaoning has planned and designed over 100 key investment projects, centered around the development of Northeast Asian tourism and leisure destinations, and is actively seeking investment and following up on project implementation. The province is promoting cultural and tourism consumption, optimizing the new consumer environment, cultivating new consumption modes, expanding consumption space, and supporting Shenyang, Panjin, and Yingkou in building exemplary cities for cultural and tourism consumption through institutional innovation. Liaoning is also standardizing and upgrading several national and provincial nighttime cultural and tourism consumption clusters, as well as evaluating and recommending national and provincial cultural industry demonstration parks and bases, and developing demonstration zones for the integrated development of the cultural and tourism industries. Additionally, Liaoning has planned and designed high-quality “Touring Liaoning” tourism routes for all seasons and locations.