To create a new brand of culture and tourism, Liaoning is set to focus on creating the cultural IP of the “East-Start of the Great Wall”, integrating cultural heritage resources and ecological natural resources along the Great Wall in Liaoning, promoting the construction of four main functional areas: management and protection, thematic display, cultural and tourism integration, and traditional utilization, for the building of the “Great Wall of China” National Scenic Byway (Liaoning section). At the same time, the province endeavors to establish iconic cultural attractions like “Red Maple” and “Red Beach”, while fully showcasing the ecological beauty and humanistic vibrancy of natural resources like Benxi Red Leaves and Panjin Red Beach, and developing tourism products that embody cultural significance and humanistic spirit in elements such as coastal, ecological, ice and snow, hot springs and countryside.

To meet the changing needs of consumers, Liaoning is taking steps to expand its cultural tourism consumption space, and improve consumption initiatives to create modern cities for cultural tourism, leisure neighborhoods, night consumption clusters, and tourist attractions with diverse business models, comfortable environments and numerous highlights. To further benefit people’s consumption, initiatives such as the government issuing culture and tourism vouchers, and cultural and tourism enterprises exempting or reducing fees to benefit consumers will be implemented. Additionally, more museums, libraries, art galleries, city rooms, city stations, and other cultural spaces will be encouraged to extend their opening hours, enriching the nighttime excursions in city parks of all levels.

To promote cultural exchanges in Liaoning, the province is set to expedite the construction of leisure tourism destinations in Northeast Asia. This will serve as a platform to spread Chinese culture and promote socialist core values, while showcasing Liaoning’s rich culture, revitalized development, and modern achievements. Additionally, cultural service scenes will be expanded, cultural heritage sites and public cultural service institutions will be transformed into scenic spots, and a new space for a better life will be cultivated for hosts and tourists. Liaoning is launching 117 spring-themed tourist routes under the theme “Springtime in Liaoning: Discovering Flowers and Birds”, featuring four categories: red tourism, Great Wall tourism, industrial tourism, and rural tourism, connecting 587 cultural and tourism attractions in the province.